Category One

I write about the ideas that stick with me long after I first encounter them. Posts like "The Profitable Path of Being Unprofitable" get at what I care about most here: thinking differently about success, work, and the decisions that shape a life.

"The Profitable Path of Being Unprofitable" came from Jeff Bezos openly admitting Amazon wasn't profitable, and how that transparency and conviction actually built something bigger. I keep coming back to that idea because it challenges the way most people think about winning.